The Challenge
EnglishCore, led by Jordan Setiawan, offered premium private English tutoring but lacked a centralized digital home. The business relied heavily on word-of-mouth and scattered social media interactions, making it difficult to track leads or present a unified professional image.
Potential students were often lost in DM (Direct Message) threads. EnglishCore needed a dedicated sales landing page that could:
- Establish immediate credibility.
- Clearly explain the curriculum and pricing.
- Capture leads instantly without friction.
The Process
We chose WordPress paired with Elementor to deliver a cost-effective, high-impact solution that the client could easily maintain.
Conversion-Centric Design
Unlike a generic brochure site, we built a Direct Response Landing Page.
- Visual Hierarchy: We structured the page to guide visitors through a psychological journey—Problem (language barriers), Solution (EnglishCore method), Proof (testimonials), and Action.
- Speed Optimization: Despite using WordPress, we optimized asset delivery to ensure the page loads under 2 seconds, preventing potential students from bouncing before seeing the offer.
Frictionless Lead Capture
Understanding the Indonesian market's preference for instant communication, we avoided long, complex contact forms.
- WhatsApp Integration: We implemented a "One-Click Chat" floating button and CTAs that link directly to the WhatsApp API with a pre-filled message (e.g., "Hello, I'm interested in the Private Class..."). This reduced the barrier to entry significantly.
SEO & Copywriting
We crafted benefit-led copy targeting local keywords (e.g., "Private English Course Jakarta") to drive organic traffic, utilizing Yoast SEO to ensure the site remains visible in local search results.
The Outcome
The new landing page transformed EnglishCore's student acquisition process.
- Streamlined Enquiries – Instead of answering generic questions, the landing page educates the user first, meaning incoming leads are "warm" and ready to buy.
- Professional Trust – The polished digital presence allows EnglishCore to command premium pricing compared to competitors with only an Instagram page.
- 24/7 Marketing – The site works while the tutors sleep, capturing interest at any time of day.